Frommers Guide described Wexford Festival Opera as "One of the top three destinations in the world for Opera lovers".
We were tasked with creating a compelling advertising campaign that showcased the beauty and uniqueness of Wexford Festival Opera to a much broader audience. We created the idea “Hidden Gem”. This idea came to life because of the festival’s unique world class performances of three rare operatic gems as the central ingredient of a lively music festival in a small seaside town in Ireland. A charming and somewhat surprising setting.
We created a series of visuals combining a performer and area of Wexford to be used across digital and print and a 20 second T.V spot which is in it's final stages of development.
Art Direction & Design of core visuals: Aisling Dowling
Copywriters: Grainne Harnett, Conor Cunniffe.
Press and website design by WXFO design team.
Below: Press Ad
Below: Twitter cover image.
Below: Website Homepage