Frommers Guide described Wexford Festival Opera as "One of the top three destinations in the world for Opera lovers".
We were tasked with creating a compelling advertising campaign that showcased the beauty and uniqueness of Wexford Festival Opera to a much broader audience. We created the idea “Hidden Gem”. This idea came to life because of the festival’s unique world class performances of three rare operatic gems as the central ingredient of a lively music festival in a small seaside town in Ireland, a charming and somewhat surprising setting.
We created a series of visuals, combining a performer and area of Wexford, to be used across digital, and print and a 20 second TV spot.
Art Direction & Design of core visuals: Aisling Dowling Copywriters: Grainne Harnett, Conor Cunniffe.
Video Credits: Michael Donnelly -Director/Producer, Cinematography -JJ Rolfe, Camera Assistant -Keith Pendred
Press and website design by WXFO design team.
Below: Press Ad
Below: Twitter cover image.
Below: 20" T.V ad we created