This was a fun little concept we had for Ikea in the lead up to the launch of the final season of Game of Thrones. What better way to watch the final season than from your very own throne! So we created the concept of a The Flatpack Thröne available to purchase online and in stores.

To create hype we would send thrones out to influencers and actors showing them building it and sitting in the throne. We’d then create a social activation on Instagram where people could share their throne photos to win big prizes.

Creatives: Aisling Dowling & Lucy Ochoa-Petit