Wonder White Bread Concept - Activation, OOH, Digital

White bread has become a bit of a lunch taboo. People have turned away from good old delicious white bread, opting for more artisan breads and salads for lunch instead. So we created a campaign tempting them to throw caution to the wind and be naughty by indulging in Wonder White whenever they feel like it.

OOH: We created cheeky OOH ads with Wonder white on satin sheets.

Activation Stunt: To create a bit of a buzz. We created a pop up bread shop that looked like an adult store, catering to all our decadent white-bread needs featuring breadporn posters and calendars, sandwiches made to order, along with jams, sauces etc.

Social content: We’d create a series of breadporn gifs and videos that showcase white bread in all its beauty and glory.