Skin cancer and cases of melanoma are on the rise in Ireland. In order to raise awareness, we were tasked with creating a video for The Marie Keating Foundation.
We created the concept SKINTERVENTION a video campaign and a wake-up call for the people of Ireland, educating them about skin cancer in an informative and emotive way. The video features real people who have been effected by skin cancer in different ways, giving the viewer a ‘real' digital intervention. At the end, viewers are called on to spread the message to friends and family through social media.
Results: 237% increase in visits to the site.
Thank you to all involved!
Agency: DDFH&B Creative concept: Aisling Dowling & Grainne Harnett.
Client: Marie Keating Foundation
Director: Brian O'Malley Production: Red Rage Films
Post Production: Screen Scene