Skin cancer and cases of melanoma are on the rise in Ireland. In order to raise awareness, we were tasked with creating a video piece for The Marie Keating Foundation that focused on education around the signs of skin cancer and being sun-smart.
We created the concept SKINTERVENTION a video campaign that would act like a wake-up call for the people of Ireland and educate them about skin cancer in an informative and emotive way. The construct of video features real people who have been effected by skin cancer in different ways, giving the viewer a ‘real' digital intervention. At the end, viewers are called on to spread the message to friends and family through social media, as sharing this skintervention could save a life.
Results: 237% increase in visits to the site.
Thank you to all involved!
Creative concept: Aisling Dowling & Grainne Harnett.
Client: Marie Keating Foundation
Director: Brian O'Malley
Production: Red Rage Films
Post Production: Screen Scene