This was an awesome project that Lucy Ochoa-Petit, a copywriter, and I, worked on at Marcel.
Powershop is Australia’s greenest power company, and it’s parent company is Australasia’s largest 100% renewable generator. Powershop wanted to prove to all Australians that they don’t need to do much to help make Australia a greener nation.
Idea: Switch to Powershop and save the planet by just doing your thing.
The TVC shows everyday Australians, using their power as they would normally, but because they are all Powershop customers, they are helping to flip the grid and save the planet.