This was a project I worked on in DDFH&B.
The brief asked us to create a campaign to highlight the personal level of care afforded to residents of NHI-member nursing homes. The concept we created was: It's the People that make the Difference. This message emphasises that it’s the carers, and nurses around the residents that really make the nursing homes a comforting environment for residents, due to the little things they do to make them feel at home.
I worked as Art Director on this project, with Grainne Harnett as copywriter.
We created a visual that was used for both press and posters, as well as 2 radio ads.
Check out the 2 radio ads below that are part of the campaign.