This concept promotes Nescafe Gold in Australia. We created a campaign, encouraging people to reconnect with someone they care about, or someone they lost touch with, over a cup of their old favourite, Nescafe Gold.
We created The Gold Connection Cafe, a place where people could come to reconnect. Coffee would be served in beautifully handcrafted cups made by a Kintsugi artist on site (the art of repairing with Gold). And we'd capture the emotional reconnection stories as part of a social content series.
Creatives: Aisling Dowling & Lucy Ochoa-Petit