Nescafe Concept Campaign - Activation

To promote Nescafe Gold in Australia. We created a campaign, encouraging people to reconnect with someone they care about, or someone they lost touch with, over a cup of their old favourite, Nescafe Gold.

We loved the idea of gold bringing people together and we were Inspired by the Japanese art of Kintsugi repairing broken pottery with gold.

We created The Gold Connection Cafe, a place where people could come to reconnect. Coffee would be served in beautifully handcrafted cups made by a Kintsugi artist on site and we'd capture the emotional reconnection stories as part of a social content series. 

Creatives: Aisling Dowling & Lucy Ochoa-Petit