This was a fun social content campaign that ran alongside one of the best Euro Millions TV Ad campaigns about a man called Donal who buys a beautiful Mediterranean island for Ireland after he wins. We were tasked with creating some fun content for social around some of the characters featured in the TV ad.

We created the fictional character of Roman Romano a luxury island salesman. We created a profile, real phone number and promotional sales video for him bringing to life his quirky personality and style.

Placement on