The ICAD upstarts is a highly commended programme for young creatives in Advertising held each year. During the programme you are mentored by senior advertising creatives and must answer a new brief each week, presenting your ideas in a weekly session with creative directors and students over the course of 6 weeks. The last brief is for the Promo Video for the exhibition event of all the work created over the 6 weeks. I won the pitch for the promo video. The theme that year was "Ripe".

Idea: Upstarts are Ireland's freshest creative talent, and they're ripe & ready to go into your agency, but with only a select few Upstarts each year, there aren’t enough for every agency so creative directors need to grab one while they can.

On this project I got to work with an amazing team of people, Russell-Curran Productions, Screen Scene and the fantastic director Damien O'Donnell.


Director: Damien O’Donnell

Copywriter: Aisling Dowling

Producer:Anne-Marie Curran

Producer: Russ Russell

Production Co-Ordinator: Karen O’Mahony 

Creative Director: Rory Hamilton

Director of Photography: Peter Robertson

1st AC: Tommy Fitzgerald

DIT: Gosia Zur

Sound Recordist: Patrick Downey

Make up: Karen O Mahony

Camera Equipment: Vast Valley Tesco Store Manager: Joe Thompson

Runner: Eve Banahan

Editor: Tom O’Flaherty (Screen Scene) Assistant editors: Phillip Jackson & Fiona Coleman (Screen Scene)

Post Producer: Sinéad McCormack (Screen Scene)

Grading: Donal O’Kane (Screen Scene) Flame: Gavin Casey (Screen Scene)

Cast : Des Kavanagh Ger Roe Ronan Nulty Rory Hamilton Mal Stevenson Roisin Keown Lynda Smith Damien Hanley

UPSTARTS: Aisling Dowling Grainne Harnett Sam Dunlop Doyle Lisa O’ Hanlon Rebecca McNally Mickey Chan Dearbhla Kelly Mariana De Moura