This project was the winning project for DIT/IAPI Pitch Night 2014
Data Protection campaign
Aim of the brief: Make Irish people more informed of the issue of online privacy and begin to make conscious choices about the sharing of personal information online. I worked as Art director/Creative team lead in this group college project.
18 - 26 year olds
The idea: CarefulNow
Helping young people make more informed decisions on data sharing.
Giving them relevant, beneficial and interesting information, served up with a bit of Irish humour.
Above posters based on three key scenarios that relate to data privacy.
1. People will make judgements about you based on what they see online.
2. People don't read Terms & Conditions, or Privacy Polices.
3. People over share online.
Bus WiFi - Stunt Experiment
The experiment highlights how easy willing share our data (log ins via social networks/email)
and how we will dismiss reading terms & conditions and or privacy policies in order to gain rewards (in this case free wifi)
It highlights how the outcome could have very negative effects.
Digital - "The walk of shame"
Interactive experience that reveals your online impression and digital trail. After your experience you are asked to share online and tag a friend. You are also directed to go to carefulnow.ie to amp up your privacy settings. A physical version was also created as stunt at a college.
Linear personalised journey. User logs in through social or email to have a personalised, fun and informative education on data privacy.
A password checker with an Irish touch.
Information of Top 8 apps about data.
LinkedIn profile created from Facebook information.