Ben & Jerry's Game

This is a project that I created with Atomic for Ben & Jerry's, for a digital element to one of their campaigns. The Happy Cows campaign. The idea for the game is based on the main focus of the campaign, for cows to be free and happy.

For this project I worked as art-director, I then worked closely with a designer to translate the game into various languages. The game was then developed by V stream. There are three levels to the game, I based each level on a specific flavour of ice cream. The objective is to use the scoop and ice-cream to help get the cows back outside and roaming free.